Baozun Inc. (Nasdaq: BZUN), the e-commerce service partner that supports brands implement their e-commerce strategies in China, o revealed that the total order value settlement across payment gateways on all e-commerce platforms of the Company reached a record RMB16.50 billion for the eleven-day period around the 11.11 Shopping Festival in 2020, a rise of 54.8 percent year on year.
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Baozun has modernized its complex technology infrastructure to accommodate the anticipated rise in orders and enhance traffic acquisition for its brand partners, surging its capacity to process up to five million orders per hour. It has also released a range of automated SKU preparation and launch software, short-video processing, and sales intelligence applications for its proprietary Retail Activity Support System.
This year, Tmall unveiled an extra peak shopping window in addition to the regular peak event on November 11, from November 1 to 3. The extended shopping period allows vendors to double up to advertise their products to customers across China.
A need for improved advertising was generated by the twin shopping window, while the growth in pre-sales boosted appetite for logistics products and solutions. The core e-commerce platform of Baozun, including the logistics and supply chain, completely optimizes algorithms to automate real-time Big Data tracking through the order fulfillment flow process, starting with pre-sales, dramatically improving the speed of order fulfillment and overall customer experience.
In order to supply extensive marketing and interactive campaigns for targeted and distinct target markets throughout O2O scenarios, Baozun Inc. (BZUN)also launched multiple digital marketing data analysis techniques, which were crucial for accelerating conversion and interaction across the entire 11.11 Festival.
Baozun Inc. (Nasdaq: BZUN), the stock closed yesterday at $39.36 with an improvement of 2.93% from the day before, when its closing price was $38.24. the Company of the Internet Retail sector has a Market Cap of $5.98B.
