A ‘Mega Saturday’ has been planned by international retailers. The last couple of days off before Christmas were at the end of last week. For that cause, in connection with the mass buying of presents, most retail chains planned for the full load. The American National Relay Federation (NRF) expects more than 150 million customers to arrive next Saturday, taking both the online and offline segments into account. Compared to 2019, this is at least 2 million more. The economy then indicates a rise in the sales of goods, at least in quantitative terms and in a desirable scenario, even in monetary terms.
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The difference between this year and previous years is that “Super Saturday” is almost a week before Christmas itself, meaning there will be at least 6 days for Americans and Europeans to make purchases. This is two times more than average. At the same time, NRF reports that there are a larger number of early buyers this year who decided a few weeks earlier on an option. Together all these variables play a role in supporting sales growth.
Walmart, Target, and Best Buy stores are typical beneficiaries of the gift season. These will likely be joined by online sales leader Amazon this year as well as Apple, Home Depot (home goods) and Etsy (handmade gifts) niches, which demonstrated strong dynamics during the Black Friday and Cyber Monday periods. Combined sales in the United States for Thanksgiving and immediately after that event totaled $29.7 billion. The previous year’s “Super Saturday” carried $34.4 billion to retailers. In the days just before Christmas this year the networks’ turnover will surpass $36 billion.
You can use the retail sales segment ETF as a basis for conservative investments focused on the growth of retail chain stocks. The Consumer Discretionary Select Sector SPDR Fund (NYSE: XLY), iShares US Consumer Services ETF (NYSE: IYC) and VanEck Vectors Retail ETF (NASDAQ: RTH) are the highest by assets and turnover. In their portfolios, they contain most of the listed stocks and have the maximum weight of Christmas and New Year companies.
