Omnicom Group Inc. (OMC) experienced a decrease of 8.21% in the aftermarket following the announcement of the launch of Store of the Future. However, the last trading session closed at $76.97 with a decrease of 2.43%.
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Store of the Future – What’s it all about?
On 19th January 2022, it was announced that the LEGO Group has partnered with TracyLocke which is a renowned commerce and communications firm. This is done to initiate the launch of “Store of the Future”. TracyLocke’s engagement began with the opening of the new LEGO flagship shop in New York City, which emphasized digital and social media.
Moreover, the cooperation reached its pinnacle with the opening of the Barcelona shop, which was accompanied by a comprehensive omnichannel marketing campaign that included a never-before-seen experience event to generate earned attention, engagement, and visits.
What’s Next?
The company thinks that the flagship shop should always provide the customers with the most engaging and inventive experience possible, instilling creativity, cultivating brand loyalty, and promoting hands-on play. Furthermore, the TracyLocke team has contributed innovative concepts that bring the LEGO brand values to life via real, one-of-a-kind experiences in each region since our first day of working together.
CEO of OMC – Who is it?
On 12th January 2022, it was reported that Guy Marks is the CEO of Omnicom Media Group EMEA. Being the CEO of the company, Guy will be in charge of direction, operations, and the creation and implementation of revolutionary technologies for Omnicom Media Group (OMG) agencies across EMEA, including OMD, Ph.D., Hearts & Science, and its Annalect data and analytics business. Alongside, the OMG Regional leaders are responsible for developing and implementing software that enables the agencies to swiftly recognize, adapt, and respond to the problems of a rapidly changing consumer market.
Marks, whose career began in the digital, mobile, and AdTech realms, is ideally prepared to carry out this task. Marks joined OMG in 2014 after Omnicom acquired a UX, design, and technology consulting firm he co-founded. Later, he was named CEO of OMD EMEA, and his entrepreneurial approach to reviving OMD in the EMEA area catapulted the company to the top of the worldwide new business leaderboards.
Opinion About Guy Marks
Guy has repeatedly demonstrated his ability to establish the teams, capabilities, technologies, and solutions that alter the agency/client relationship from transactional to transformative. The company is sure that he will make Omnicom Media Group more nimble in providing best-of-breed talents, experience, and technology to the agencies and customers by working with his other regional OMG CEOs throughout the globe – Scott Hagedorn in North America, Tony Harradine in APAC, and Julian Porras in LATAM.
